A social campaign video for the animal protection organisation,
Cruelty-Free International, and this video is personally created to
support Cruelty-Free International. The animation tells that
animal cruelty is still happening to raise awareness and encourages viewers to go for ethical choices by supporting cruelty-free cosmetics.

It is targeted at age 18-26, predominantly female, however the
target audience will also include various age groups as
cosmetics are widely used by a wide range of people.
The project aims to make audiences emotionally engaged with
the abused animals along with the narration.